PLAY DIRTY
Where Your Fun Begins
Embrace the mud and reconnect with nature at its toughest. Ditch your devices, awaken your senses and get
outside – where the real fun begins.
Leave the rules and easy trails behind, seek out the paths less trodden, and wear the mud with pride.
Run wild, run free, play dirty.
The Dirty Line Up
What Play Dirty Means To You
"Adopting a child-like state - running through mud, embracing the elements, and enjoying the feeling of pure freedom."
Sarah Perry, Backyard Ultra World Record Holder
"Going out in all conditions, putting in the tough miles when others stay home, and splashing mud everywhere."
Andy Berry, Lake District 24 Hour Fell Record Holder
Your Chance To Win
We're playing dirty with Suunto
Win a play dirty INOV8 kit bundle and a new Suunto Vertical 2 GPS watch in our Instagram competition.
Enter Now
Forged In The Fells
Born and bred in the fells of the English Lake District, we revel in the muddiest conditions.
Inspired by our surroundings, we design NATURALFIT™ shoes and gear that deliver the
ultimate in natural movement, best grip, and real-world performance.
Built to help you move through the tough stuff, not around it.
More Dirty Reading
Join us in the mud
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