NATURALFIT™
Innovative footwear to unlock your full, natural potential
In 2024 we radically redefined the design and fit of our footwear to work naturally with the foot. Using cutting-edge technologies, our footwear allows you to move freely and unlock your body's full, natural potential.
“Our new design and fit ensures the foot controls the shoe, not the other way round. It's as nature intended”
Wayne Edy, INOV8 founderWhy NATURALFIT™?
Move Freely
Push with confidence and move freely while adapting to all challenges.
Connect Underfoot
Gain true underfoot connection through grip, ground feel and agility.
Feel Faster
Get lightweight cushioning and protection that support a faster, natural feel.
Stay Healthy
Dig deeper with enhanced natural comfort for longer-lasting foot health.
NATURALFIT™ Design
Locking in at the heel and midfoot for confidence-boosting control, our footwear widens at the toes, allowing them to splay and perform naturally.
Combining the new fit with pioneering grip patterns and modern cushioned foams, allows you to reconnect with what's underfoot and achieve your full, natural potential.
Tailor Your Fit
Choose from different widths in the toe-box to tailor your NATURALFIT™ feel.
NATURALFIT™ – Precision
Our narrowest toe-box width, reserved for off-trail running shoes.
NATURALFIT™ – Standard
Our most common toe-box width, right in the middle of Precision and Wide.
NATURALFIT™ – Wide
Our widest toe-box width, giving extra room and comfort for those who want it.
Get The Right Size & NATURALFIT™
Measure the length of your foot using our
Size & Width guide.
If in doubt, go up half a size to allow more space should your toes
swell amid hot conditions or prolonged exercise.
How to measure the length of your foot
- On a hard floor, put a piece of paper against a wall.
- Stand on the paper in your socks. Wear the type of socks you’d normally wear with this type of shoe.
- Make sure the back of your heel is against the wall and that you’re placing your weight on your foot.
- Ask someone to make a mark on the paper, at the end of your longest toe.
- Measure that distance to determine the length of your foot.
- It’s common to have one foot bigger than the other, so make sure you measure both feet. Pick your shoe size based on the length of your longer foot.
